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Boy Scouts of America Treehouse, USA

The problem was to design an exhibition program that tells a sustainability story through the actual Sustainability Treehouse at The Summit—an adventure center for the millions of youth and adults involved in the Boy Scouts of America. It is set on former strip mining land and will permanently host the BSA’s Jamboree gatherings.

The main challenge was to create an experience that would engage Boy Scouts eager to find the next adventure activity—zip lines, climbing areas, a skate park—and leave them with a new perspective on sustainability. The design avoids outdated and formulaic exhibit solutions and, instead, delivers information in surprising and unexpected ways, down to the humorous and irreverent tone of the exhibit text. Nature’s natural processes inform the exhibit program which then translates these principles to everyday life.

Design Team: Adam Brodsley exhibit design/principal; Eric Heiman creative director/principal; Brett Terpeluk exhibit design joint venture (Studio Terpeluk); Bryan Bindloss, Brice McGowan, Daniel Surgeon designers; Ragina Johnson production; Brian McMullen, Michael Rigsby copywriters; Natasha Fraley content developer; Erin Kemp, Hanna Thomson project management

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