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海公园-标识设计

Ocean Park,Happy paradise of Sea

项目背景:
海公园作为金融街巽寮湾以五星级海洋度假酒店为标准规划建设的全天候国际级家庭度假胜地,总占地22万m2,建筑面积34万m2,10栋白色船型活体标志性建筑散落在全景海洋园林里,和13万m2海洋主题娱乐公园融为一体,独占一线海景沙滩的海公园,是巽寮湾区域的地标项目。
项目定位:
海洋主题的度假娱乐胜地
集原生态海洋资源、娱乐休闲、旅游度假、酒店公寓等多元业态、多维度于一体的高端度假娱乐胜地
项目业态:海趣馆、婚礼礼堂、海狮表演馆、亚特兰蒂斯水上乐园、主题沙滩活动区、保健温泉等等。
标志释义:
将多种业态提炼、组合而成的核心形象,直观地呈现出海公园热闹缤纷的欢乐景象;
核心形象的欢乐气氛与园区导示系统互相协调,有助于统一推广及延展海公园的品牌形象;丰富的海洋资源和各种欢乐的度假游玩体验,传达出海公园多元业态,一站式旅游度假综合体的项目属性。
环境指示系统设计定位:
通过对车流、人流走向、区域规划的分析,经过科学的布点体系,使整个空间的功能性得到最大限度的发挥。根据海公园形象及色彩系统进行导视系统结构和造型的创作,满足各个层级的导向牌功能需求。以缤纷多彩的设计风格表达海公园多种游玩业态的休闲娱乐的项目属性,构成一个独特的滨海景观指示系统。
Project Background :
Sea Street Xunliao Bay Park as a five-star resort is a standard marine planning and construction of world-class all-weather family resort , with a total area of ​​220,000 m2, building area of ​​340,000 m2, 10栋white ship vivo landmarks scattered in the panorama marine gardens , and 130,000 m2 integrated marine theme amusement park , an exclusive line sea beach sea park , is a landmark project Xunliao Bay area.
Project Location :
Ocean -themed destination resort and entertainment
Set the original ecology of marine resources , recreation , tourism , hotel apartments
Multi- format , multi-dimensional entertainment in one of the high-end holiday destination
Project formats :
Ocean Walk Museum, wedding halls, sea lion show hall, Atlantis water park, theme beach activity area , health spa and more.
Interpretation signs :
The variety of formats refined combination of core image, visually showing the joy of colorful sea park lively scene ;
Core image of joy and park wayfinding systems to co- promote and contribute to a unified brand image extended sea park ;
Rich marine resources and a variety of festive holiday fun experience , to convey to the sea park diverse formats, one-stop tourist resort complex project attributes .
Environmental indicating system design orientation
Through traffic, people go , regional planning analysis through scientific distribution system, so that the function of the entire space to be maximized . Conducted guides the creation of system structure and shape and color according to the image of the sea park system to meet all levels of oriented brand functional requirements. Colorful design style to the table to play a variety of formats Tatsumi Park recreation project properties , constitute a unique coastal landscape indicating system .


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